Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations
通过对三家意大利家族企业基金会进行12个月的实地研究，揭示了三种叙事实践（创始人预示、将遗产置于更广泛社区、将家族历史与宏观历史交织），帮助家族企业将社会遗产传递给外部利益相关者。
Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek to understand how family firms engage in rhetorical history to transfer their social family legacy to external stakeholders, what we call “outward-oriented social legacy.” By carrying out a 12-months field study in three Italian family business foundations, our findings unveil three distinctive narrative practices— founder foreshadowing, emplacing the legacy within the broader community, and weaving family history with macro—history—that contribute to transferring outward-oriented social legacies.