宏观影响者帖子驱动的冲动消费者预测:追随者心流状态与感知信息性的干预
Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness
Technological Forecasting and Social Change · 2023
被引 43
ABS 3
- Abaid Ullah Zafar 通讯
- Mohsin Shahzad
- Khuram Shahzad
- Muhammad Ashfaq
影响者营销消费者行为社交媒体营销广告心理学