Authorship as a determinant of art prices and auction settings in eighteenth-century Paris
研究了18世纪巴黎艺术市场中,画商如何利用作者身份认证策略提升价格和拍卖收入,以勒布伦为例,发现其通过调整拍卖顺序和分级认证来差异化产品。
Abstract In the context of a booming art market in Paris, eighteenth-century art dealers began to exploit authorship as a value-enhancing strategy. Using Jean-Baptiste Pierre Lebrun’s business as a case study, we show that art dealers purposefully used a firm scale of authentication to create product differentiation and to boost auction dynamics and revenues by reordering the lots before the sale in leaflets known as feuilles de vacation. Our empirical findings support the hypothesis of the development of a market driven by the quest for the artist’s hand in pre-revolutionary Paris, with differential use of connoisseurial knowledge, depending on buyers’ profiles.