Learning in a Family Business Through Intermarriage: A Rhetorical History Perspective
运用修辞史和记忆共同体概念，将家族企业中的“联姻”视为家族成员、非家族成员及其他家族个体共享历史的融合，提出共同记忆叙事而非企业结构或血缘关系定义了家族企业的边界，并揭示了面对他人失败的修辞史知识时，家族企业基本实践如何改变。
We use concepts from rhetorical history and mnemonic communities to expand on the notion of “intermarriage” in a family business as the merger of shared histories among family members, nonfamily members, and individuals from other families and suggest that a common mnemonic narrative defines the parameters of the family business rather than the structural properties of the firm or the genetic relationships among family members. Our analysis reveals how fundamental family business practices can be changed when confronted with the intimate knowledge of the rhetorical history of the failure of others.