Mergers of Complements: On the Absence of Consumer Benefits
研究互补品合并对消费者的影响,发现只有在合并方是垄断者时消费者才能获益,而在其他竞争情形下,盈利的合并可能明确损害消费者利益。
Mergers of complements are widely thought to decrease prices and thereby benefit consumers. Benefits materialise when the merging parties are monopolists but not when they face perfect competition. What about all cases between those competitive extremes? I model a vertically related industry where every supplier may face competition. I show that, for general demand functions, pre-merger margins can reveal whether a merger would decrease prices. Then I develop a simple, practicable merger test and identify when the standard prediction of merger benefits is inconsistent with observable facts. Instead of yielding benefits, profitable mergers of complements can cause unambiguous consumer harm.