社交媒体内容审美质量与客户参与：娱乐的中介作用及对品牌热爱和忠诚度的影响

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

• Saleh Bazi 通讯
• Raffaele Filieri
• Matthew Gorton · 纽卡斯尔大学商学院