管理开放式创新项目:信任与法律约束的使用关系

Governing open innovation projects: The relationship between the use of trust and legal bonds

Industrial Marketing Management · 2023
被引 14
ABS 3

中文导读

调查了203家英国公司及其开放式创新项目,发现信任与法律约束在渐进式创新项目中是替代关系,在激进式创新项目中是互补关系,共同影响合作满意度。

Abstract

There is a growing interest in the open innovation (OI) literature to focus on the project level, and to explore the impact of project characteristics for realizing OI. We add to prior OI and governance studies by exploring the roles of, and relationship between, trust and legal bonds in maximizing the level of satisfaction with OI relationships. We conducted a survey of 203 firms and their OI projects in the UK. Our results indicated that there is a substitutional relationship between trust and the use of legal bonds, with trust being positively associated with the level of satisfaction with OI relationships, in incremental OI projects. In radical OI projects, high level of trust and strong legal bonds complement each other in enhancing the level of satisfaction with OI relationships. Our study contributes to the OI literature by showing the importance to shift from the firm to the project level. Our findings also indicate that firms need to calibrate governance mechanisms with external partners in relation to the level of innovativeness of the product's technology to the industry and market.

开放式创新项目管理公司治理信任机制法律约束