Information Search and Opportunity Identification
研究习惯性创业者（有先前创业经验）与新手创业者在信息搜索强度和机会识别上的差异，发现习惯性创业者识别更多机会，尤其是组合型创业者。
This study explores whether habitual entrepreneurs with prior business ownership experience reported higher information search intensities and identified more business opportunities than novice entrepreneurs. Guided by human capital and cognitive theories, four hypotheses were tested with regard to a sample of 625 entrepreneurs in Great Britain. Habitual entrepreneurs were not found to report lower levels of information search intensity than novice entrepreneurs. Habitual entrepreneurs identified more business opportunities than novice entrepreneurs. Portfolio entrepreneurs identified more opportunities than serial and novice entrepreneurs. Respondents reporting higher entrepreneurial capability and information search intensity identified more opportunities. If the goals of policy are to increase the ‘quantity’ of new business start-ups and maximize investment returns, there is a case to target assistance to habitual entrepreneurs, particularly portfolio entrepreneurs. More customized assistance to entrepreneurs is required to improve the ‘quality’ of the entrepreneurial pool. Both novice and habitual entrepreneurs would benefit from schemes that promote more intensive information search and the leverage of entrepreneurial capabilities.