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从肉体到食物:探究消费者在滞后中的波动

From flesh to food: Exploring consumers’ fluctuations in hysteresis

Marketing Theory · 2023
被引 5
ABS 3

中文导读

研究消费者在食物消费场域中习惯与场域突然错位(滞后)时的波动体验,基于对挪威羊头肉消费的参与观察,为理解消费实践中的动态失调提供新视角。

Abstract

Bourdieu’s interrelated concepts of habitus and field have been deployed to theorise the unreflexive consumption practices characterising much of consumers’ everyday lives. Less is known, however, about the disruptive experience when habitus and field suddenly misalign – which Bourdieu terms ‘hysteresis’. We address this lacuna by studying smalahove (sheep’s head) consumption involving participant observation at a Norwegian smalahove farm – an unsettling space within the food consumption field that may challenge many consumers’ habitual ways of seeing, smelling, hearing, touching, and tasting meat. Our core contribution lies in introducing a dynamic conceptualisation of hysteresis, demonstrating how it fluctuates in consumption environments; intensifying and diminishing in intensity as the gaps between habitus and field open and close.

消费者行为社会学文化资本食物消费