极化人格在影响者营销中重要吗？来自Instagram的证据
Does polarizing personality matter in influencer marketing? Evidence from Instagram
JOURNAL OF BUSINESS RESEARCH · 2023
被引 19
人大 A-ABS 3
- Mohammadali Koorank Beheshti 通讯
- Mahesh Gopinath · 欧道明大学
- Sama Ashouri · 欧道明大学
- Saeed Zal
影响者营销社交媒体消费者心理学市场营销