为什么有些产品竞争而其他产品不竞争:基于客户视角的竞争归因模型
Why some products compete and others don't: A competitive attribution model from customer perspective
Decision Support Systems · 2023
被引 20
ABS 3
- Yang Qian
- Yuanchun Jiang
- Yidong Chai
- Yezheng Liu
- Jennifer Shang 通讯
市场营销竞争分析消费者行为产品管理