满意度-承诺-正面口碑关联的跨行业研究:竞争、消费可见性与服务关系的作用

Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship

JOURNAL OF BUSINESS RESEARCH · 2023
被引 11
人大 A-ABS 3
市场营销消费者行为服务管理口碑传播