自助者:捐赠接受者从事身体自助的图片增强众筹平台上的捐赠

Help yourself: Pictures of donation recipients engaged in physical self-help enhance donations on crowdfunding platforms

JOURNAL OF BUSINESS RESEARCH · 2023
被引 11
人大 A-ABS 3
众筹捐赠行为广告心理学社会心理学市场营销