Personal fabrication as an operational strategy: Value of delegating production to customer using 3D printing
研究了企业通过出售产品设计、让客户使用3D打印自行制造的个人制造策略，分析了其市场与运营条件、三大优势（个性化、延迟配置、设计优化）以及知识产权和部分制造等障碍。
There is a growing interest in the industry around 3D printing. A related phenomenon is personal fabrication (PF) in which a firm sells products' design and lets the customers personalize and manufacture the product using 3D printing services. In this paper, we characterize the market and operational conditions that make PF an attractive operational strategy. We propose a demand market model that captures customer heterogeneity in taste (horizontal) and quality (vertical) dimensions while allowing the market to be skewed with high versus low valuation customers. We quantify three key benefits of PF strategy: (i) the PF strategy enables personalization and improves product fit, (ii) the PF strategy can help the firm through postponement of product configuration, and (iii) the PF strategy enables easier design adjustments and allows design for manufacturability initiatives. Intellectual property and liability risks are significant barriers to the adoption of PF strategy. Furthermore, 3D printing may not be feasible for some parts of the product. In these cases, the firm may pursue the partial PF strategy: delegating only a proportion of the product for customer production. We also identify when partial PF becomes an attractive strategy.