🌙

房地产经纪人佣金结构与销售业绩

Real-estate agent commission structure and sales performance

Journal of Empirical Finance · 2023
被引 2
人大 BABS 3

中文导读

研究使用在线房地产经纪人的卖家是否获得更高售价和更快销售,但发现他们也更可能转向传统经纪人或销售失败,支持卖家随时间学习自身技能的观点。

Abstract

We study the transaction prices and sales times of a new type of real-estate agent, the “internet agents”, who operate mainly online. Competing on the same Dutch online listing platform, these internet agents charge a low fee up front and leave the viewings to the sellers. Using a nation-wide dataset of residential real-estate transactions, we find robust evidence that sellers who use internet agents obtain higher prices and sell faster but they are also more likely to switch to a traditional agent or fail to sell than sellers who use traditional agents. These results are consistent with a model in which sellers learn over time about their skills and where good sellers benefit from and sort at internet agents. Some of our findings also support the view that real-estate agents have market power. • Sellers who use internet agents obtain higher prices and sell faster. • They are also more likely to switch to a traditional agent. • They are also more likely to fail to sell than sellers who use traditional agents. • Sellers likely learn over time about their selling skills. • Some findings support the view that real-estate agents have market power.

房地产佣金结构销售业绩在线平台