Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
通过研究芬兰服装图书馆订阅服务，揭示了消费者欲望如何随时间变化导致液态消费（如租赁）与固态消费（如拥有）之间的平衡波动，对理解共享消费模式有理论贡献。
Abstract The ongoing rise of liquid consumption manifests in the growing popularity of ephemeral, access-based, and dematerialized forms of consumption that contrast with traditional solid forms of consumption characterized by possession and strong object relationships. The literature already presents a robust understanding of what makes liquid and solid consumption appealing to consumers. What has received less attention is the co-existence of liquid and solid consumption in consumers’ lived experiences. Furthermore, the literature does not explain how the balance that consumers achieve between liquid and solid consumption fluctuates over time. This study illuminates the co-existence of liquid and solid consumption through a phenomenological inquiry of subscription-based clothing libraries, a context where solid personal possessions frequently mix with liquid accessed items in everyday use. Findings show that changes in consumer desire play a major role in consumer decisions to liquify or solidify consumption, especially over time. Overall, the study provides new theoretical insights into liquid and solid consumption, consumer desire, and burdens of access-based consumption.