Saras Sarasvathy:2022年全球创业研究奖获得者

Saras Sarasvathy: recipient of the 2022 Global Award for Entrepreneurship Research

SMALL BUSINESS ECONOMICS · 2023
被引 5
人大 A-ABS 3

中文导读

介绍2022年全球创业研究奖得主Saras Sarasvathy的贡献,其效果推理理论强调创业者基于现有资源、可承受损失和可信伙伴关系决策,将不确定性视为机会,启发了新一代研究者。

Abstract

Abstract Professor Saras Sarasvathy is the recipient of the 2022 Global Award for Entrepreneurship Research. Her research contributions have fundamentally changed and invigorated the conversation in the domain of entrepreneurship research. Sarasvathy’s work on effectuation emphasizes how entrepreneurs operate based on available resources, think in terms of affordable loss rather than profit maximization, leverage trustworthy partnerships, and treat unforeseen contingencies as opportunities rather than problems. It has led and inspired a new generation of researchers in the quest for a better understanding of how entrepreneurs make their decisions and the unfolding of the entrepreneurial process.

创业研究创业决策效果推理