🌙

面向有人值守送货上门的数据驱动客户接受策略

Data-driven customer acceptance for attended home delivery

OR Spectrum · 2023
被引 12
ABS 3

中文导读

研究了如何利用历史订单数据评估当前配送时间窗口请求对未来订单的影响,提出基于抽样的客户接受方法,帮助零售商提高配送效率和收入。

Abstract

Home delivery services require the attendance of the customer during delivery. Hence, retailers and customers mutually agree on a delivery time window in the booking process. However, when a customer requests a time window, it is not clear how much accepting the ongoing request significantly reduces the availability of time windows for future customers. In this paper, we explore using historical order data to manage scarce delivery capacities efficiently. We propose a sampling-based customer acceptance approach that is fed with different combinations of these data to assess the impact of the current request on route efficiency and the ability to accept future requests. We propose a data-science process to investigate the best use of historical order data in terms of recency and amount of sampling data. We identify features that help to improve the acceptance decision as well as the retailer's revenue. We demonstrate our approach with large amounts of real historical order data from two cities served by an online grocery in Germany.

运营管理数据科学电子商务最后一公里配送