Technology adaptation: micro new ventures in a COVID-19 lockdown
研究微型新创企业在新冠疫情封锁下如何从实体空间转向网络空间，发现许多企业通过数字化转型获得更可扩展的商业模式，甚至成为微型跨国企业。
Purpose There is a paucity of evidence on how small new ventures cope with shifts from physical space to cyberspace imposed by external crises, such as pandemics. Further, even though the concept of space is highly relevant to understanding entrepreneurship, the concept has been underutilised in entrepreneurship research. In particular, the potential of understanding entrepreneurship in terms of the interplay between physical space and cyberspace is yet to be explored. The authors address these research gaps by pursuing the following research question: How did micro new ventures experience the shift from physical space to cyberspace (technology adaptation) imposed by the coronavirus disease 2019 (COVID-19) crisis? Design/methodology/approach Data were collected via semi-structured interviews with founders of start-ups associated with two incubators, in Spain and Monaco. Thematic analysis of interview transcripts was conducted, approaching the data with the focus on firm positioning in “real” space and in cyberspace and on possible transformations of business models. Findings The pandemic opened new opportunities for small new ventures, as many start-ups were successful in shifting into cyberspace by undergoing a radical digital transformation and ended up with more scalable business models and in many cases transformed themselves into micro-multinationals. Research limitations/implications Overall, firms tended to shift from physical space to cyberspace, following the firms' customers to cyberspace, finding new and more international, customers in cyberspace or guiding the firms' existing customer base into cyberspace. Firms that maintained the pre-pandemic position were either already fully digital or had sufficient resources to hold position in the anticipation of the post-pandemic future. Originality/value The authors introduce the concept of cyberspace in the context of entrepreneurship studies and explore the trajectories of firms in a crisis.