社交直播平台上的虚拟互动与体育观看:共创体验、平台参与和关注状态的作用

Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status

JOURNAL OF BUSINESS RESEARCH · 2023
被引 53
人大 A-ABS 3
体育经济学社交媒体营销消费者行为平台经济