Better CSR? return to neighborliness
针对企业社会责任概念宽泛抽象的批评，本文借疫情带来的反思，提出以邻里之道为指导，让企业社会责任更具体、更嵌入社区，对管理者、股东和员工有启发。
Corporate Social Responsibility (CSR) is often criticized for being overly broad and abstract, if not cynical and deceitful. This leaves many stakeholders frustrated or disengaged, including occasionally the organization’s own staff and shareholders. We see the extraordinary disruptions of the past three years amid the COVID-19 pandemic as an opportunity to reengage with CSR in a more meaningful way. Echoing early conceptualizations by academics and practitioners, we turn to the idea of neighborliness as a guide for this transformation, outlining concrete ways in which this can be operationalized for focused engagements that reflect each company’s embeddedness in distinct communities.