Why corporate sustainability initiatives fail to reduce deforestation and what to do about it
分析了企业主导的森林砍伐遏制行动失败的四个原因，包括全球贸易与供应链不透明、权力动态、新兴经济体消费被忽视以及目标设定模糊，并提出了三个研究方向：零毁林供应链、零毁林消费和自然正向商业模式。
Abstract Deforestation is a complex environmental problem that has eluded a series of public policies and private‐sector interventions. The need to develop effective solutions to this problem is urgent because unabated deforestation exacerbates climate change, biodiversity loss, human rights violations, displacement of Indigenous communities, and breakouts of zoonotic diseases. This paper focuses on corporate‐led efforts to stop deforestation and identifies four reasons behind their failure: global trade and supply‐chain obscurity, power dynamics in supply chains, neglected consumption in emerging economies, and diluted goal setting. We call upon corporate sustainability scholars, specifically in entrepreneurship, marketing, strategy, and supply‐chain management domains, to dedicate efforts to develop novel corporate sustainability initiatives that can address the complex, rampant, and stubborn challenge of deforestation. We propose three broad areas of research to advance scholarship on the role of corporate sustainability in stopping deforestation: zero‐deforestation supply chains, zero‐deforestation consumption, and nature‐positive business models.