Unconventional luxury: The reappropriation of time and substance
研究非传统奢侈品体验中时间与物质的重新占有如何带来转变，通过肯尼亚生态营地的游客访谈，发现时间重新占有通过欣赏、学习和重新发现过程引发内在、向外和向前的转变。
This study addresses the transformational role time and substance play in an unconventional luxury experience. Adopting a giving, as opposed to having, perspective of unconventional luxury, in-depth interviews were carried out with tourists in a luxury Ecocamp in Kenya. We demonstrate how the reappropriation of time is central to the transformational effects of unconventional luxury experiences. Time and substance are interlinked whereby an emphasis on substance promotes a reconsideration of time and vice versa. Time is reappropriated through a process of appreciation, learning and (re)discovery resulting in inner (self), outward (self in relation to others) and onward (non-related distant others) transformations. We present the bidirectional relationship of giving experiences and a blending of inner and outward transformations resulting in an unintended ‘matcher’ experience. We reposition unconventional luxury as grounded in ethicality and its associated positive impacts on one’s wellbeing, reflecting higher levels of personal meaning and relevance in the consumption experience.