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人工智能能帮助构思吗?众包竞赛中基于理论的创意筛选模型

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

Marketing Science · 2023
被引 74 · 同刊同年前 3%
人大 AFT50UTD24ABS 4*

中文导读

在众包竞赛的创意筛选场景中,测试了基于理论的模型,发现利用易收集数据可实现高效自动化筛选。

Abstract

Authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data.

众包创意筛选人工智能机器学习