用爆炸性菜品名称/图像震撼心灵:隐含爆炸对餐厅情境下消费者行为的影响
Blowing minds with exploding dish names/images: The effect of implied explosion on consumer behavior in a restaurant context
Tourism Management · 2023
被引 23
ABS 4
- Junwei Yu
- Olivier Droulers
- Sophie Lacoste‐Badie 通讯
消费者行为市场营销餐饮管理广告心理学