Already here: Metaverse in touch and sound
这篇评论质疑了关于数字技术如何丰富消费者体验的两个常见假设：一是将增强现实和虚拟现实混为一谈，二是过度关注视觉体验。作者指出增强现实通过触觉和声音已广泛存在于日常生活中。
Abstract This commentary questions two common assumptions underlying discussions of how digital technology can enrich the consumer experience. First, broad conceptualizations tend to accommodate augmented reality and virtual reality under a single metaverse umbrella. This commentary draws attention to differences between the two and to the present‐day prevalence of augmented reality experiences. Second, discussions of the metaverse tend to focus on visual experiences. This commentary draws attention to the impact that augmented reality is having through other senses. I argue that augmented reality experiences are ubiquitous because smartphones and wearables enrich our everyday life with haptic and sonic information.