Competitive Advantage Through Artificial Intelligence: Toward a Theory of Situated AI
提出情境化AI概念，解释企业如何通过接地、界定和重塑等组织活动，建立独特且成本有效的AI驱动能力，从而获得竞争优势。
How can firms establish competitive advantages using artificial intelligence (AI)? Although AI is beginning to permeate business activities, our understanding of how AI can be used to create unique value is limited. To address this void, I introduce the concept of situated AI and illuminate its importance for establishing AI-driven competitive advantages. The paper highlights the organizational activities involved in situating AI—specifically, grounding, bounding, and recasting. It also explains the conditions in which these situating activities better enable firms to develop AI-driven capabilities that are firm-specific, cost-effective, and appropriate for opportunities in the strategic environment. Thus, this paper provides an integrative framework for connecting a firm’s AI pursuits to competitive advantage.