中国共享经济平台的制度化

The institutionalization of sharing economy platforms in China

JOURNAL OF OPERATIONS MANAGEMENT · 2023
被引 20
人大 AFT50UTD24ABS 4*

中文导读

通过对中国8家共享经济平台(滴滴、优步中国、货车帮、运满满、ofo、摩拜、Evcard、智达)的61次半结构化访谈,研究揭示了平台在制度化过程中如何应对制度空白、与利益相关者合作、调整商业模式,并强调了并购和政府角色的重要性。

Abstract

Abstract Recent past has witnessed a great proliferation of sharing economy platforms with great successes, but also many failures on their journey toward institutionalization, that is, their establishment and acceptance in society. To develop insight on factors contributing to this institutionalization process, this paper relies on the literature in institutional entrepreneurship and investigates sharing economy platforms in China, highlighting institutional voids that are encountered, and suggesting ways on how they can be overcome. These insights are derived through a multiple case study approach involving 61 semi‐structured interviews with managers from eight sharing economy platforms (DiDi, Uber China, Huochebang, Yunmanman, OfO, Mobike, Evcard, and Zhida) across four sharing economy industries in China (ride‐sharing, logistics‐sharing, bike‐sharing, and car‐sharing). The findings highlight the importance of exchange and collaboration with stakeholders (allies) in the network, as well as the effective response to emerging issues through the adaptation of the business models. In addition, mergers and acquisitions, and the role of government are identified as critical components in aiding platforms in their progression toward institutionalization. Further cognitive, regulative, and normative factors are found to represent valuable institutional pillars that serve as a fertile foundation throughout the institutionalization process. Overall, the findings provide an intriguing insight into the journey of Chinese sharing economy platforms toward institutionalization.

共享经济制度理论中国平台经济制度创业