🌙

跨期不耐烦:主观财务期解释时间不一致的选择

Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices

Journal of Consumer Research · 2023
被引 7
人大 AFT50UTD24ABS 4*

中文导读

研究发现,时间不一致偏好仅在选择被大幅延迟(如数月后)时才可靠出现,这无法用现时偏误解释。作者提出跨期贴现框架,认为消费者在选项跨越不同主观财务期时更不耐烦,从而产生不一致的时间偏好。

Abstract

Abstract Inconsistency in consumer time preferences has been well established and used to explain seemingly short-sighted behaviors (e.g., failures of self-control). However, prior research has conflated time-inconsistent preferences (discount rates that vary over time) with present bias (greater discounting when outcomes are delayed specifically from the present, as opposed to from a future time). This research shows that time-inconsistent preferences are reliably observed only when choices are substantially delayed (e.g., months into the future), which cannot be explained by present bias. This seeming puzzle is explained by a novel cross-period discounting framework, which predicts that consumers are more impatient when choosing between options occurring in different subjective financial periods. As a result, they display inconsistent time preferences and are less willing to wait for an equally delayed outcome specifically when a common delay to both options moves the larger-later option into a subsequent financial period. Six studies and multiple supplementary studies demonstrate that sensitivity to subjective financial periods accounts for time-inconsistent consumer preferences better than current models of time discounting based on present bias.

行为经济学时间偏好消费者决策跨期选择