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稀缺性会增加还是减少捐赠行为?考虑资源特定稀缺性和个体人-物取向的研究

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

Journal of the Academy of Marketing Science · 2023
被引 11
人大 AFT50ABS 4*
行为经济学社会心理学捐赠行为资源稀缺性个体差异