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让包容性产品设计成为现实:公司文化与研究偏见如何影响投资

Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment

Marketing Science · 2023
被引 10
人大 AFT50UTD24ABS 4*

中文导读

研究了产品开发过程中的研究偏见如何影响公司对包容性产品设计的投资决策,揭示了偏见何时、为何以及如何增加或减少投资可能性。

Abstract

This research shows when, why, and how a research bias during the product development process can lead to increased or decreased likelihood of investing in inclusive product design.

产品开发市场营销公司文化包容性设计