Wealth taxation in the Austrian Press from 2005 to 2020: a critical political economy analysis
通过分析2005-2020年五家奥地利日报的所有评论文章,发现多数评论对财富税持负面态度,且记者比客座作者更负面,并识别出50种论证模式,探讨了媒体所有权集中、广告依赖和精英机构影响等潜在驱动因素。
Abstract This study focuses on the Austrian media coverage of wealth taxes by conducting a content analysis of all commentary pieces published in 2005–2020 by five Austrian daily newspapers. We find (i) that the majority of commentaries take a negative position towards wealth taxation, (ii) that journalists write more negative comments than guest authors do and (iii) 50 argumentative patterns in five main categories. In light of these findings, we discuss several potential drivers of the predominantly negative wealth taxation coverage: the high degree of ownership concentration by wealthy families and institutions in the Austrian newspaper market, the importance of advertising to fund newspapers and the influence of elite institutions as providers of information. Finally, we embed our findings in recent literature and illustrate similarities and differences of the German and Austrian media coverage of wealth taxation.