形成后买方指令：联盟中学习与创新的助力还是损害？
Post-formational buyer directives: Aid or harm for learning and innovation in alliances?
Industrial Marketing Management · 2023
被引 8
ABS 3
- Ricarda B. Bouncken 通讯
- Martin Ratzmann
- Jeffrey G. Covin
- Robin Pesch
联盟管理组织学习创新管理买方-供应商关系