推荐奖励计划的非货币奖励与推荐意愿：奖励-产品一致性的作用

Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity

• Xixian Peng
• Yan Xing
• Yun Tian
• Mengqi Fei
• Qiuzhen Wang 通讯