Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
研究了在线零售平台通过虚假销售、虚假评论或不诚实背书操纵卖家产品吸引力及排名位置的动机。
We study an online retail marketplace’s incentive to manipulate sellers’ product attractiveness to consumers (e.g., through fake sales, fake reviews, or dishonest endorsement) and sellers’ placement ranking.