多渠道零售商的渠道选择与产品定价:竞争零售商在适配揭示技术投资的影响

Multichannel retailer’s channel choice and product pricing: Influence of investment in fit-disclosing technology by competing retailers

International Journal of Production Economics · 2023
被引 12
ABS 3
零售渠道管理定价策略竞争策略