Roadmapping Features: A Customer-Based Perspective
本文从客户视角出发，将路线图客户分为促进者、所有者和参与者三类，提出并评估了基于工作、痛点和收益的路线图特征模型，发现规划与部署阶段对提升客户价值至关重要。
This article investigates roadmapping features using a value proposition approach. First, three main roadmapping customers are defined to underpin the study: facilitators; owners; and participants. Then, a model of roadmapping features—organized as jobs, pains, and gains—is proposed and evaluated. The analysis of the proposed model indicates that the planning and deployment stages are critical to delivering better value to roadmapping customers. The most relevant jobs, pains, and gains for each customer are also discussed, helping companies and roadmapping professionals to design roadmapping processes for improved value delivery.