利用IMP假设研究市场即网络,洞察能力、复杂性和韧性背后的过程
Insights into processes underlying capability, complexity, and resilience using IMP assumptions to studying markets-as-networks
Industrial Marketing Management · 2023
被引 2
ABS 3
- Thomas O’Toole 通讯
- Helen McGrath
市场营销网络理论供应链韧性组织能力复杂性科学