当消费者了解品牌原产地误解时，品牌会被重新评估吗？结果、过程与条件效应

Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects

• Timo Mandler 通讯
• Fabian Bartsch
• Katharina Petra Zeugner‐Roth