Optimal Subscription Planning for Digital Goods
研究了流媒体平台如何设计不同内容套餐和订阅费以最大化收入，发现消费者偏好一致时单层订阅最优，否则多层订阅更优，且按内容数量定价接近最优。
Alaei et al. consider the problem of a streaming platform that offers different set of contents with different subscription fees with the goal of maximizing revenue. They characterize the necessary and sufficient condition for the consumer preferences under which a single-tier subscription is optimal. In particular, they show the preferences of the consumers for different contents must be aligned for a single-tier subscription to be optimal. This condition is often violated in practice, establishing the suboptimality of a single-tier offering. They further show that a subscription fee proportional to the number of contents is near-optimal.