Marketing and Public Policy Implications of Dobbs v. Jackson Women's Health Organization
本文分析了2022年美国最高法院推翻堕胎权裁决对女性生殖健康护理、医疗服务提供者、保险公司、制药公司、社交媒体平台和雇主的影响，并提出了一个女性生殖健康护理旅程框架，为市场营销和公共政策学者及政策制定者指明研究方向。
In June 2022, the U.S. Supreme Court ruled that the U.S. Constitution does not grant a right to abortion and that the legality of abortion should be determined by the states ( Dobbs v. Jackson Women's Health Organization). The Dobbs ruling impacts female reproductive health care during the estimated 39 years that females can become pregnant. It also affects health care providers and the organizations in which they work, health insurers, pharmaceutical firms, social media platforms, and employers. Important marketing and policy concerns, including privacy, cross-border commerce, consumer vulnerability, and marketplace information flow, will require study as stakeholders respond to this environmental change. The authors develop a framework for the “typical” female reproductive health care journey to identify some of the most important areas of research for marketing and public policy academics and policy makers.