企业如何在全场景智能服务中获取价值?价值主张与共创能力的有效性
How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities
Industrial Marketing Management · 2023
被引 11
ABS 3
- Hong Zhang
- Weina Wang 通讯
- Sumeet Gupta
服务管理商业模式价值共创市场营销企业战略