从魔鬼到天使:因奢侈品品牌社交媒体口碑而被羡慕如何阻止仿冒品购买

From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases

JOURNAL OF BUSINESS RESEARCH · 2023
被引 25
人大 A-ABS 3
奢侈品营销社交媒体口碑仿冒品消费消费者心理品牌管理