利用现场和准实验以及基于文本的分析推进国际商务理论

Using field and quasi experiments and text-based analysis to advance international business theory

JOURNAL OF WORLD BUSINESS · 2023
被引 11
人大 AABS 4

中文导读

介绍了现场和准实验以及基于文本分析两种方法,说明它们如何推动国际商务理论发展,适合想拓展研究方法的学者阅读。

Abstract

Methodological developments are critical for driving theoretical advancements in international business (IB) due to the field's diversity regarding disciplinary, theoretical, and conceptual bases. We provide an accessible introduction to two methodological approaches—one related to design and one to analysis—that are currently underutilized in IB despite their great potential: (a) field and quasi experiments, and (b) text-based analysis. We describe each method and provide examples of how they can be used to make advancements in several IB domains and theories including internationalization process theory; ownership, location, internalization (OLI) paradigm; knowledge-based view of multinational enterprises; dynamic capability theory; and international entrepreneurship.

国际商务研究方法实验设计文本分析理论发展