From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market
本文通过文献计量和文本挖掘方法，系统回顾了营销与公共政策交叉领域关于LGBTQIA+议题的研究，识别出五个主题集群，并提出了一个三阶段框架（危机、市场化、倡导）来解释该消费者市场的演变，对推动包容性营销和政策有参考价值。
Although governments and organizations are increasingly addressing the importance of diversity and inclusion policies, LGBTQIA+ consumers still experience instances of discrimination and stigmatization in the market. Research identifying the barriers and struggles that these consumers face is therefore imperative in order to inspire more inclusive marketplace practices. By combining bibliometric and automated text mining methods, this article systematically reviews the existing scholarship on LGBTQIA+ issues at the intersection of marketing and public policy and identifies five thematic clusters: consumer experiences, marginalized consumer identities, imagery creation in advertising, marketplace policies, and minority targeting strategies. Further, this article plots the temporal evolution of this literature domain and identifies three substantive phases: crisis, marketization, and advocacy. The outcome is a phasic framework that unpacks how the LGBTQIA+ consumer market emerged and evolved. This conceptual framework can be used to understand and strategically invigorate research that leads to more inclusive marketing and public policy efforts.