颜色明度对预期产品舒适度的影响:明度-柔软度跨模态对应关系的作用

The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence

JOURNAL OF BUSINESS RESEARCH · 2023
被引 16
人大 A-ABS 3
消费者行为产品设计感官营销跨模态感知