是什么让NFT对消费者有价值?与NFT喜欢、购买和持有相关的感知价值驱动因素
What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
JOURNAL OF BUSINESS RESEARCH · 2023
被引 102 · 同刊同年前 6%
人大 A-ABS 3
- Tuba Yılmaz
- Sofie Sagfossen 通讯
- Carlos Velasco
消费者行为数字资产市场营销感知价值