Benevolent Sexism and the Gender Gap in Startup Evaluation
研究发现善意性别偏见与男性领导创业项目的更高评价正相关，但与女性领导项目的评价无关，揭示了创业评估中性别不平等的优势机制。
Women-led startups are evaluated less favorably than men-led startups, but the reasons for this require further investigation. Drawing on ambivalent sexism theory, we posit that benevolent sexism undermines gender equity in startup evaluation. We initially expected benevolent sexism to be negatively related to evaluations of women-led startups. Surprisingly, we found that benevolent sexism is unrelated to evaluations of women-led startups but is positively related to those of men-led startups—a finding that was replicated in two additional studies. Our work demonstrates benevolent sexism as an advantaging mechanism of inequity in entrepreneurship that boosts men’s outcomes without directly harming women’s outcomes.