Preheating Prosocial Behaviour
通过分析用户向维基百科捐款前后的推特情绪变化，发现捐款前情绪改善的“预热”现象，表明情感状态影响捐赠行为，对理解亲社会动机有用。
Abstract We provide new evidence on motivations for voluntary contributions to public goods in a natural setting. Using natural language processing on users’ Twitter posts, we measure revealed sentiment changes before and after making a donation to Wikipedia. We find strong evidence that sentiment improves in the hour and minutes directly before contributing, which we call ‘preheating’. Results are robust to alternative fixed effects and approaches to inference and supported by a complementary online experiment with randomised mood inducement among Twitter users. Preheating suggests that affective states influence giving in addition to reward-seeking, utility-maximising behaviour that has been documented in other contexts.