Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites
研究调查了信息感知价值（经济、享乐、功能、心理）与消费者使用不同社交网络渠道（Instagram、Facebook群组、个人主页/私信）搜索住宿信息之间的关系，发现不同价值对应不同渠道选择。
Purpose This paper aims to examine the association between the perceived values of information (economic, hedonic, functional, psychological) and the actual use of social networking channels (Instagram/Facebook groups/SNS personal profiles or messaging) for seeking information on accommodations. Design/methodology/approach 879 respondents aged 18–55, who travel abroad as individual tourists at least once a year and are responsible for their own accommodation choice, were surveyed. Findings The study shows that all the values of information are more likely to be provided through posting a question on one's profile/messaging options (i.e. friends and relatives), than through Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices for seeking information. Originality/value The study provides an innovative approach to the motivations behind the use of different SNS platforms for travel information search by consumers. It offers practical implications, suggesting how to provide the relevant content on each channel.